In most cases the single container layout is limiting, so there is a great feature available in version 1.3 of SM Web making the content separable into 2, 3 or more columns.
There are a lot of features which are possible to use when editing plain text, such as italics, bold or coloured font, which is limited only to colors coresponding with your design.
Suitable for most important information
Center text, as long possible whereas it fits the container as best as possible.
Right navigation panel, or just for fun!
And the story continues back to the bottom of the page, where the gallery or some other comprehensive feature has its place.